Vineland Plaza is an established 7,748-square-foot retail center located along the active Vineland Road / SR 535 corridor in Kissimmee. Positioned near Osceola Parkway and minutes from the Walt Disney World Resort area, the property benefits from a distinctive combination of tourism activity, rapid residential growth and an established concentration of national retail.
The surrounding area includes hotels, vacation accommodations, healthcare facilities and thousands of recently developed and planned residential units. Directly across from the property is the 300-room Embassy Suites by Hilton Orlando Lake Buena Vista South, a major meetings and events hotel serving the Kissimmee and Disney-area tourism market.
With generous parking, strong Vineland Road frontage and an established tenant mix, Vineland Plaza serves a diverse customer base of area residents, employees and Central Florida visitors.
Vineland Plaza occupies a strategic position along the Vineland Road corridor, where Central Florida's tourism economy meets one of Osceola County's rapidly growing residential areas.
Located within the Kissimmee tourism market and just minutes from the Walt Disney World Resort area.
Located directly across from Embassy Suites by Hilton Orlando Lake Buena Vista South, a 300-room hotel and significant meetings and events destination.
Conveniently located near Osceola Parkway, one of Osceola County's principal east-west transportation corridors.
Thousands of multifamily residences have been developed or are planned within the surrounding Sunrise City and Storey Lake area, substantially expanding the property's year-round customer base.
Located near Walmart, Publix, Ross Dress for Less, Burlington, T.J. Maxx and a broad concentration of restaurants, retailers and service businesses.
The surrounding tourism corridor contains an extensive concentration of hotels, resorts and vacation accommodations serving Central Florida visitors.
Nearby healthcare, hospitality, retail and service businesses contribute to a substantial daytime and employment population.
Continued investment along the Vineland Road corridor includes the planned Mattel Wonder Indoor Waterpark farther north on SR 535 near the Orange–Osceola County line.
Vineland Plaza benefits from a trade area that extends well beyond conventional residential demographics. Rapid population and household growth is occurring alongside an established base of hotels, vacation accommodations, major retail and year-round tourism activity.
| 2025 Trade Area Demographics | 1 Mile | 3 Miles | 5 Miles |
|---|---|---|---|
| Population | 11,730 | 64,426 | 171,862 |
| Households | 3,900 | 22,270 | 61,510 |
| Median Household Income | $63,711 | $74,001 | $69,257 |
| 2030 Projected Population | 14,294 | 75,568 | 198,315 |
| Projected Population Growth | +21.9% | +17.3% | +15.4% |
| Projected Household Growth | +22.4% | +17.8% | +15.8% |
Demographic data based on the immediate Vineland Plaza trade area. Traffic and development figures based on published Sunrise City market data.
Vineland Plaza's location places the property within one of Central Florida's established visitor corridors.
Directly across Vineland Road, Embassy Suites by Hilton Orlando Lake Buena Vista South provides 300 guest rooms and extensive meeting and event facilities. The surrounding area contains numerous additional hotels, resorts and vacation accommodations serving visitors to Walt Disney World and the greater Orlando tourism market.
This hospitality base complements the area's rapidly growing permanent residential population, creating activity throughout the week and throughout the year.
Residential, retail, hospitality and entertainment investment continues along the Vineland Road corridor.
The Sunrise City and Storey Lake areas surrounding Vineland Plaza account for thousands of multifamily residences, while the corridor continues to attract new commercial and entertainment investment.
Farther north on SR 535, plans are advancing for the first Mattel Wonder Indoor Waterpark, a major new entertainment destination featuring Mattel brands such as Barbie and Hot Wheels.
Together, these developments reinforce Vineland Road's position as an increasingly active corridor connecting Kissimmee's growing residential communities with the greater Orlando tourism market.
The aerial emphasizes proximity and surrounding activity — Embassy Suites, Osceola Parkway, SR 535 / Vineland Road, Sunrise City, Storey Lake, Walmart, Publix, Ross Dress for Less, Burlington, T.J. Maxx, a nearby rehabilitation hospital, Lake Buena Vista Factory Stores, the planned Mattel Wonder Indoor Waterpark, and the Walt Disney World Resort area — rather than attempting to identify every nearby retailer.
Vineland Plaza is home to a complementary mix of retail, personal-service, entertainment and professional-service businesses serving residents, employees and visitors within the surrounding Kissimmee market.
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